What about travel content writing?

By David Hammond 

The move is on.

Billions of marketing dollars are shifting from television and radio to online media.

Among the businesses expanding their online marketing efforts are travel brands and destination promoters.

These travel interests need the services of content writers and prefer a travel-writing specialist who understands what they do.

If the idea of travel content writing piques your interest, you probably have some questions.
  • Like, what exactly does a travel content writer write? 
  • How does it differ from travel journalism?
  • And, is it possible to make enough to live?

If that's the case, read on.

What a travel content writer does

As a travel content writer, you write material to serve the objectives of travel brands and destination marketing organizations.

The content you write is part of a strategic marketing plan. It’s designed to serve the organization’s target audience, and at the same time strengthen the travel brand or destination’s positive image.

Content writing can include blog posts, website content, newsletter content, and a variety of travel article types, such as service pieces, case studies, and profiles. It can also involve video scripts and product stories.

You’ll find markets for freelance travel content writing with
  • Online job boards and brokers 
  • Content marketing agencies 
  • Travel brands (from travel gear manufactures to tour companies) 
  • Destination marketing organizations (like convention and visitors bureaus and tourism boards) 

Freelance travel journalism vs. freelance travel content writing

With freelance travel journalism (writing travel pieces for online publications and magazines)
  • You get the recognition of a byline.
  • You get opportunities for sponsored travel research.
  • You decide on the travel stories you write. 

If you’re looking for an ideal lifestyle career with a supplemental income, not much beats it.

With freelance travel content writing (writing for travel brands and destination promoters)
  • You don’t get the recognition of a byline. 
  • It’s unlikely you’ll get travel perks.
  • You’ll have less say-so about the travel topics you write about.
  • Assignments are more plentiful.
  • The work goes faster: i.e., less discussion, less research, and fewer edits.
  • You get paid more quickly.
From an earnings perspective, travel content writing is more efficient. This makes it possible to earn a fatter and more even income.

What it takes to earn a living as a travel content writer 

Not all travel content writers make good money. Many grind away earning close to minimum wage. At the same time, you find content writers averaging 50 to 100+ USD per hour.

What makes the difference?

To be among the high earners, you need to

1. Sharpen your writing skills 
Your writing skills and writing speed must be well above average.

You also need an understanding of search engine optimization (seo) as it relates to online content.

2. Practice good work habits 
Be deliberate, organized, and systematic.

3. Develop your marketing skills 

Online job boards and discount brokers can be a good place to start. However, to make a living, work directly with
  • content marketing agencies
  • travel brands
  • and destination marketing organizations.  
Your financial success will depend on your ability to sell your writing services to good-paying clients.

Sidebar: If you’re a new writer interested in becoming a travel content writer, consider starting as a travel journalist. Then, move into content writing. 
Starting as a travel journalist gives you a broader range of opportunities to break in, develop your writing skills, and build up clips. 
Plus, a portfolio that includes clips from recognized publications will help you win content writing assignments from travel brands when you're ready.

Where can travel content writing go?

As a travel content writer, the potential exists to earn a living writing.

Also, content marketing is an industry in which you can grow.

For example, once you’ve established yourself as a content writer, consider developing the skills to become a content manager.

Content managers help their clients plan and implement a complete content marketing campaign.

It’s a step up from content writing in both responsibility and pay.