5 ways 'specializing' can boost your freelance travel writing career

By David Hammond
When I started writing full time, I still had much to learn.

My career got traction thanks to a magazine editor who took time to help guide my efforts.

Why did he go to the trouble?

Part of the reason probably stemmed from kindness. He could see I was serious about writing and wanted to help.

However, it didn’t hurt that I was a specialist—with expertise on a travel-related topic in strong demand with his publication’s readers.

People on the beach
My first travel writing specialty was expat life in Uruguay   Photo By David Hammond

Freelance-travel-writing generalists vs. specialists 

A freelance-travel-writing generalist is a freelance travel writer willing to research and write about most any travel-related topic.

A Freelance-travel-writing specialist is a travel writer who specializes in writing on one or more travel-related topics they know inside-out.

Most new travel writers believe their best chance of success is to start out as a generalist.

The thinking behind it goes like this: if I cast my net as wide as possible it will improve my chances of getting “something.”

But the truth is, specializing can often do more to get your writing career going than a willingness to write about anything.

Here’s why.

1 As a specialist, you can add more value

Many travel-writing generalists assert they can produce a good story on any travel-related topic relying on the journalistic process that includes responsible research.

This is true to a point. However, it’s no secret to editors that a specialist writing on his or her specialty can furnish a story with greater accuracy, depth, and insight than a generalist.

While you may not have as much writing experience as some other freelance travel writers; when it comes to your specialty, you write with greater authority than a generalist.

Plus, if you possess genuine enthusiasm and interest for your specialty, it often comes through in your writing, adding even more value.

2 Specializing can help you win assignments 

Editorial teams can spruce up writing. They can’t compensate for a shallow understanding of a subject.

So, when it comes to proposing articles and seeking assignments on your travel-related specialty, your expertise will weigh in your favor, giving you an edge with editors.

And once you break in and establish industry relationships, editors may come to you when they want dependable work on your topic.

3 Specializing focuses your efforts 

As a travel-writing specialist, you don't consider every article idea that passes through your mind, wondering if it’s the one that could lead to a break.

Instead, you have a clear target to focus your energies. You quickly identify ideas and opportunities that serve your purpose and build your reputation as a topic specialist. It makes your efforts more concentrated and effective.

4 Specializing can enable you to produce better work with less research time

Becoming a travel topic specialist often takes an upfront investment of time.

You may need to bolster your base knowledge and stay updated with changes and trends on the topic you cover.

But once you've made that initial investment, you’ll be writing on a travel topic you already know well and keep up on. You can produce high-quality work in less time with less effort.

And when additional research is required, it will build on your existing knowledge, adding to your growing expertise.

5 Specializing can make your career more fun and interesting 

In many cases, the best travel topic is one that resonates with your own likes, interests, and life experience.

Think of the foodie who writes about a region's cuisine; the music lover writing about music festivals; or the bicycle enthusiast who writes about cycling tours.

The more aligned you are with your specialty:
  • The more relevant and engaging your assignments 
  • The more authoritative your writing 
  • The more kindred spirits you’re likely to meet during your research and interviews. 
If you scratch your own itch by focusing on a travel topic you’d be most interested in reading about; it can both improve your writing experience as well as increase your chances of success.